Why we do our work
- To lobby, advocate and facilitate the creation of a more gender – sensitive and inclusive media environment.
- To encourage and support women’s participation in decision- making and ownership of the media and other industries.
- To monitor the correct portrayal and participation of women in the media.
- To identify and implement strategies to meet the professional concerns of Zimbabwean media women.
- To capacitate women with media skills that enable them to be active in all media platforms
Areas of FOCUS
Empowerment and advancement of women in and through the media.
- Media literacy capacity building workshops and mentorship sessions for Women and Girls.
- Training journalists and individual media houses on gender sensitive sourcing trends.
- Public lectures and Individual Media House seminars on sexual harassment and gender discrimination.
- Constant updating and reviewing of the Women Sources Directory; According to Her and Women ‘s Media Coaching Handbook: Speak your Mind and Be Heard
- Digital media Skills training for women and girls in marginalised communities
Gender and Media Policy Advocacy
- Assisting media houses on formulating and implementing gender sensitive editorial and administrative policies and practices.
- Working with Media Focused CSOs in formulating gender policies, gender action plans and the gender mainstreaming of all other administrative polices.
Media Skills Training
- We capacitate women in all sectors with media skills to enable them to interface with the media with our being intimidated.
- We also give media skills to women to also give them a voice through various social media platforms and even traditional forms of media, which are radio, television and newspapers
- We also train citizen journalists on how they can gather news and also tell the story in a gender sensitive way.
Knowledge Management
- Constant generation and dissemination of new gender and media information.
- Production of Gender and Media Industry related situational analysis, training manuals position papers and baseline reports.